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Transforming Thrive Select Thrift: An AI-Powered Marketing Revolution

Discover the journey of integrating AI into the heart of Thrive Select Thrift’s marketing strategy. This case study unfolds how AI, particularly ChatGPT, revolutionized content creation, social media engagement, and data analysis, propelling an NGO’s social enterprise to new heights of digital success.

  1. Initiation: As an RBC associate tasked with NGO business development, I identified the potential in Thrive Select Thrift to leverage AI for enhancing marketing efforts, crucial for revenue growth and community impact.


  2. AI Integration: Utilizing ChatGPT, I analyzed marketing data, identifying pain points and opportunities. This AI tool became pivotal in content creation – structuring videos, scripting, captioning, and brainstorming, fostering a significant increase in organic social media engagement and followers.


  3. Outcome and Impact: The collaboration led to remarkable organic growth in viewership, matching levels previously achieved only through paid promotions – a significant milestone for a budget-conscious social enterprise.


  4. Training and Empowerment: I developed comprehensive job aids and trained the staff in AI tools and video editing, fostering self-sufficiency in content creation and volunteer management.


  5. Future Endeavors and AI Dashboard: The next phase involves developing an AI dashboard, integrating various business functions for streamlined operation. This ambitious project aims to set a precedent in AI application within the NGO sector.


  6. Ongoing Role and Expansion: As an AI consultant, I continue to guide Thrive Select Thrift in leveraging AI across their operations, ensuring sustained growth and innovation.


Power in Numbers

Programs

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Locations

10.53% ⬆️

Volunteers

10.53% ⬆️

Volunteers

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